Fredericksburg, Texas

Every Bottle Tells
Your Story

Handpicked wines, fresh-baked specialties, and curated finds — all waiting to make your next gathering unforgettable.

Explore Our Selection Plan Your Visit
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Wine bottles displayed elegantly
Fresh artisan baked goods
Interior of Fiesta Winery 290
Wine tasting experience
Our Story

A Taste of Texas
Right on the Hill Country Highway

Nestled along East US Highway 290 in the heart of Fredericksburg, Fiesta Winery 290 is your destination for extraordinary wines, artisan baked goods, and thoughtfully curated groceries. We believe every purchase is an opportunity to bring something special into your home.

Whether you're planning an intimate dinner, a celebration with friends, or simply treating yourself to something delightful, our carefully selected offerings are crafted to elevate your everyday moments into memorable experiences.

Curated Selection

Handpicked wines and gourmet finds from trusted producers.

Made with Love

Fresh baked goods and quality groceries crafted for you.

What We Offer

Explore Our Collection

From bold reds to sweet treats, discover everything you need for every occasion.

Premium red wine selection
Popular

Wine Collection

A thoughtfully curated selection of reds, whites, rosés, and sparkling wines from renowned vineyards.

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Fresh artisan baked goods

Artisan Baked Goods

Fresh-bread favorites, pastries, and specialty baked items made with quality ingredients and care.

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Curated gourmet groceries
New Arrivals

Curated Groceries

Specialty foods, pantry essentials, and gourmet finds to complement your wine and elevate your meals.

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The Experience

Why Choose Fiesta 290?

More than a store — we're your neighbor, your guide, and your destination.

Convenient Location

Right on Highway 290 — easy to find, easy to stop by on your way through the Hill Country.

Personal Touch

We know our products and love helping you find exactly what you're looking for.

Quality Guaranteed

Every item is selected with care — from bottle to shelf, quality is our promise.

Community Focus

Proudly serving Fredericksburg and the greater Hill Country community with heart.

Visit Us

Come Say Hello

We'd love to welcome you to our store. Stop by, browse our selection, and let us help you find the perfect items for any occasion.

Address

10354 E US Highway 290
Fredericksburg, TX 78624-5761

Hours

Monday – Saturday: 10:00 AM – 7:00 PM
Sunday: 12:00 PM – 6:00 PM

Get Directions
Fiesta Winery 290 exterior view in Fredericksburg Texas
Get in Touch

Have a Question?

Whether you're looking for a specific wine, want to place an order, or just want to say hi — we're here for you. Reach out and we'll get back to you as soon as possible.

Call Us
(830) 997-4466
Visit Us
10354 E US Highway 290, Fredericksburg, TX 78624

Send Us a Message

We'll respond within one business day.

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